Thursday May 12, 2022

Nick Kyrgios: Tennis paying the price now for marketing only three players

Six-time ATP champion Nick Kyrgios says tennis is now paying the price for marketing only three players for over the last decade. Roger Federer, Rafael Nadal and Novak Djokovic are considered as the three greatest players in tennis history but all three of them are the last stage of their respective careers.

Federer, 40, has had three knee surgeries over the last two years but he is hoping to make a comeback this year. Nadal’s problems with injuries are well-documented but he has been able to start the 2022 season in time.

Djokovic, 34, is refusing to take the vaccine and his future is uncertain. “I just think that tennis has done a really poor job with accepting personalities in the past,” Kyrgios explained after he and Thanasi Kokkinakis won their Australian Open round-of-16 doubles match.

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“I think they’ve only really marketed three players for the last decade, and now it’s kind of caught up with them. “Hence they’ve tried to push some of the ‘Next Gen’ guys, [and] I think some of them are really exciting.

“I really like [Felix Auger-Aliassime and Denis Shapovalov], I think they can really do some special things in the sport. “But, tennis has really struggled to embrace different personalities”.

Kyrgios and Daniil Medvedev put on a show

Kyrgios clashed against world No.

2 Medvedev in the Australian Open second round. Kyrgios competed extremely well against Medvedev but it was the Russian that won 7-6 (1) 6-4 3-6 6-2. Kyrgios and Medvedev delivered a high quality tennis and the crowd absolutely enjoyed their clash.

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“Look at the match [between] me and Medvedev,” Kyrgios mentioned. “You couldn’t have two [more] polar opposite personalities going up against [each other]. “But the actual quality of tennis was still [at] a pretty good level I thought, and it was fun.

“[That] match was fun to watch and I think tennis needs to just push that, a lot, otherwise it’s in trouble”.


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