Tuesday June 28, 2022

Bentley is trailing Rolls-Royce once again as the ultra-luxury brand is late to the NFT party.

While Rolls-Royce introduced an NFT last year, Bentley’s first non-fungible token won’t arrive until September. When it launches on the carbon-neutral Polygon network this fall, only 208 units will be available.

Bentley says the 208 number has a special meaning to them as it’s “both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 – the car that inspired the modern Bentley design DNA.”

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Bentley didn’t say much about the NFT, but described it as a piece of artwork created by Bentley Design. The company added owners will be “treated to exclusive community opportunities, rewards and unique utilities – to be announced soon.”

While many people have a dim view on NFTs, proceeds from Bentley’s drop will support their philanthropic efforts. In particular, the funds will support students interested in engineering, design, and manufacturing as well as organizations working to increase sustainability efforts.

Bentley might be a little late to the NFT party, but the company revealed they’re exploring other digital avenues including “ NFCs (non-fungible chips), online gaming, Metaverse applications, and the use of blockchain technology across the organization.”

Bentley’s board member for sales and marketing, Alain Favey, added “Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse. We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets.”

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