Baked by Melissa has sold over 100 million cupcakes since 2008
Baked by Melissa has sold over 100 million cupcakes since 2008 Baked by Melissa has sold over 100 million cupcakes since 2008Baking her way to a business Empire, one entrepreneur turning or small business into an American phenomenon, not it’s Melissa, benesch! I thank you so much for joining us. You have a tremendous business. You’Re stores are all over. My kids love it and make me stop all the time at your cupcakes are so delicious. You survived the cupcake bubble. I don’t know if you remember a couple years back. This was the fat. Everybody was opening a cupcake shop. Nobody eats that many cupcakes. There was not enough room for all these people. You emerged as the winner. How did you do that? We are doing because we had an incredible opportunity and we needed to take advantage of it. We have best-in-class by size, stuffed cupcakes, dessert and gifts and icing for flavor. If you’ve experienced order to be shipped anywhere in the country you received them perfectly fresh, I don’t think is made entirely by hand with the most delicious ingredients that I choose myself Hershey’s. I mean your idea for the teeny tiny cupcakes, because that’s really what differentiates you in my mind from The Others When you go to get one of the other cupcakes, it’s such a big commitment. My kids are like all it’s too much believe it or not. What’S the different flavors, you can stand for what you want and you don’t feel like. You’Ve been terrible because they’re tiny, although I will eat this entire pack in the car on the way home. Probably before I get two blocks: 100 million cupcakes sold amazing and you’re. Currently, over 50 % of your total business is an e-commerce online. As you said, this idea decide on the flavor and I love cakes without feeling bad about it. Gift arrived perfectly fresh and they’re like the most. What would have been? What was your biggest problem along? The way in order to inspire other people out there, I think that is a constant change in challenge: every single cupcake, 4 years old operations. I never worked a day in retail. Before I be it’s hard for me, so I can only imagine how hard it is for another founder who doesn’t have a company that bears her own name right, alright. Well, congratulations and I’ve been lying. All the time saying, I’m baked by Melissa and everyone Baked by Melissa founder Melissa Ben-Ishay discusses how her company survived the “cupcake bubble” and the challenges she faced starting the business.
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