How big is the business of the big, fat Indian wedding? – BBC News
How big is the business of the big, fat Indian wedding? – BBC News How big is the business of the big, fat Indian wedding? – BBC NewsFrom high end fashion to expensive jewellery, celebrity invites to exotic destinations, a luxury Indian wedding has it all. Generally lasting a few days, it feels more like a festival.
With a huge, young demographic and nearly 20 million people tying the knot every year, India is the world’s second largest market for weddings. The industry is worth tens of billions of dollars and often considered “recession-proof”.
But who are the people making it all happen? And how? What do millennial couples want and what are some of their most outlandish requests?
#WorklifeIndia takes you behind the scenes of a big, fat Indian wedding with a celebrity fashion designer, a luxury wedding planner and the founder of a digital weddings discovery platform.
Presenter: Devina Gupta
Contributors: Rohit Bal, celebrity fashion designer; Neha Seth Arora, luxury wedding planner and CEO, Var Vadhu; Mehak Sagar, co-founder, WedMeGood wedding portal
From Delhi, #WorklifeIndia reflects on money, work, family and business.
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