Why Unboxing Videos Soothe Our Materialistic Brains | Internetting Season 2
the sound of the crinkling of paper the movement of a finger traveling across the most plastic-like capitalist ASMR unboxing videos unboxing distance to me pretty big unboxing video maybe we’re looking to buy those actual things and want to see them almost in person first but they are now 74 Million results for us on YouTube and I don’t think the insane popularity of these videos is purely practical aware all the products are lined up and in your reach in meatspace we call that retail therapy on YouTube it’s unboxtherapy we watch videos of products that we will never buy never touch or taste or even see and I like times in the same way that videos of people consuming Mass amounts of food can be read as a strange commentary on underlying eating issues unboxing videos reflective culture that has issues with stuff like America where capitalism creates desires for things we didn’t even know we wanted and the internet has exploded that feeling everything we could ever want feels hypothetical accessible almost touchable but just out of our grasp we’re hyper aware of everything we could have but don’t I’m so mad right now you guys literally have no idea I just got back from Bath and Body Works now the idea of not being able to be very specific item that we desire my peach bellinis is an outrage conspicuous consumption is what happens when capitalism produces more stuff than people need to survive we start buying things that don’t have any use other than to protect status the point is that it’s unnecessary but there’s a different flavored to online product fetishism this is a private vicarious thrill the Internet fees and impulse to consume not just love but mass quantities of all kinds of stuff to help us somehow visually process all of the products that are pushed in front of our faces every second were online binging unboxing videos is like mainlining shopping virtually consuming more thing then you could ever actually consume without any of the friction of trying on clothes tracking a lost package or actually interacting with another human being and they crystallized the product and its most valuable stage right after it comes out of the box that’s one reason why unboxing videos are so popular among kids children are surrounded by the agency and the cash to actually buy anything themselves and now starting to want stuff just because it comes out of a package like these LOL surprise dolls specifically inspired by unboxing videos but usually when the product is unboxed the spell is broken it looks stinky plastic useless and boxers look visibly board maybe these videos help with scratch a materialist itch without have to actually spend a ton of money on QVC or whatever but they also allow our desire for things to digitally replicate basically endlessly it’s just that now instead of hoarding stuff in our living rooms were feeling our brain oh my gosh no way are we eliminating a desire or creating on hey this is Amanda like the videos like comment and subscribe here how are you coping with late capitalismOn the internet, we can vicariously consume more stuff than we could ever actually buy, touch, or even see in our lifetimes. Are these videos eliminating a desire, or creating one?
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